Conference



            Logo



Supplemental Instruction and Statistics for Marketers: a match made in heaven?


Dr Val Clulow, Department of Marketing, Faculty of Business and Economics, Monash University.

 

Supplemental Instruction (S.I.) is a peer tutoring approach in which the development of students study skills takes place through weekly peer tutoring sessions, and is built on particular subject curriculum, not separate from it. In this study the first-year subject selected was Statistics for Marketers. The approach is designed to assist students to succeed in 'high risk subjects' through voluntary attendance at the S.I. sessions. The central question for this study was how studentsŐ perceptions of their learning experience, while participating in an S.I. group, could inform our teaching practice in universities, at a time when we are facing an incredibly-challenging, competitive environment. Research to date had not investigated to any depth how the approach worked nor gained any detailed student accounts of their learning experiences in an S.I. programme.

 

 



 


About the Author

Dr Val Clulow has worked in the Department of Marketing, Faculty of Business and Economics at Monash University since 1990, prior to which she worked in the retail industry. After qualifying as a teacher, she later completed a Bachelor of Arts, a Master of Education and a PhD in Education at the University of Melbourne.


 

Contact Details

Dr Val Clulow, Department of Marketing, Faculty of Business and Economics, Monash University, P.O. Box 197 Caulfield East VICTORIA AUSTRALIA 3145 Tel: 6 3 9903 2727 Fax: 6 3 9903 2929
e-mail: val.clulow@buseco.monash.edu.au