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Supplemental Instruction and Statistics for Marketers:
a match made in heaven?
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Dr Val Clulow,
Department of Marketing,
Faculty of Business and Economics,
Monash University.
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Supplemental Instruction (S.I.) is a peer tutoring approach in which the development of
students study skills takes place through weekly peer tutoring sessions, and is built on
particular subject curriculum, not separate from it. In this study the first-year subject
selected was Statistics for Marketers. The approach is designed to assist students to
succeed in 'high risk subjects' through voluntary attendance at the S.I. sessions. The
central question for this study was how studentsŐ perceptions of their learning
experience, while participating in an S.I. group, could inform our teaching practice in
universities, at a time when we are facing an incredibly-challenging, competitive
environment. Research to date had not investigated to any depth how the approach
worked nor gained any detailed student accounts of their learning experiences in an S.I.
programme.
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About the
Author
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Dr Val Clulow has worked in the Department of Marketing, Faculty of Business and
Economics at Monash University since 1990, prior to which she worked in the retail
industry. After qualifying as a teacher, she later completed a Bachelor of Arts, a Master
of Education and a PhD in Education at the University of Melbourne.
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Contact Details
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Dr Val Clulow, Department of Marketing, Faculty of Business and
Economics, Monash University,
P.O. Box 197 Caulfield East VICTORIA AUSTRALIA 3145
Tel: 6 3 9903 2727 Fax: 6 3 9903 2929
e-mail: val.clulow@buseco.monash.edu.au
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